Services

Smart Data

Digitalisation is not a strategy on its own, it is the enabler for your business growth, development and customer centricity. Data is the critical engine behind this transformation. More then « Big Data », our approach is to define with you what should be your Smart Data approach, from raw data to final stage of embedding of Use cases in your teams.

Data architecture, Data Governance, ideation, prioritisation, testing and roll out of Use cases in service of your strategy are all critical steps on this journey. Having gone through the same pain, mistakes and numerous successes, we will, hand in hand with your teams, help you accelerate your journey towards a data driven and consumer centric organisation.

Loyalty

Loyalty, more then a stand-alone Marketing investment, is the behaviour consumers are demonstrating towards their preferred brands and stores. Relevance, personalisation and differentiated experience are key drivers to create this behaviour.

Based, on our experience across more then 20 countries, from growth markets to more mature ones, from Europe to Asia Pacific, US or Africa, we have developed a framework which, together with your teams, will allow to define best available strategy and related programs.

Our approach is to apply lessons learnt and successes to each our clients, their strategy and their ambition and not to come with pre defined answers.

Retail Marketing & Offer Development

From Convenience offers, to Food or Fuel, we have been supporting numerous markets on their journey to differentiation. We will support your teams in defining the most relevant fully integrated offer and marketing cycle towards capturing a higher share of your consumer lifetime value.