When developing your loyalty strategy, think relevance, relevance and again relevance

While still in my previous role, I shared the approach developed over the years working on BP global Loyalty strategy. This experience has been the basis for the mindset behind Posidonia Consulting. It is applicable across industries, from very mature markets to more nascent ones. Importance is to here to find the right balance between competitive differentiation and financial return as well as current state of capabilities of our clients.

Points based schemes will still play a important role, but your strategy will need to focus on optimising those, while going beyond and offering the most relevant offers to your consumer basis.

In this podcast from Paula Thomas, we have been exploring options to do this, KPI’s to measure progress and key steps on such a journey.